deviation ski & snowboard Works

Deviation Ski & Snowboard Works is a small, boutique, handcrafted ski and snowboard company based out of Portland, Oregon. I worked here for almost three years, beginning as an intern and working my way up to Creative Director and Direct Sales Manager. I was responsible for the management and production of all creative assets, including product renderings, marketing materials, annual catalogs, social media content, web and print advertisements, custom graphics, collaborative projects and presentations for both internal and external usage. While acting as Direct Sales Manager, I was the main point of contact for all of our customers and handled all of our e-commerce, including the set up and management of our Amazon store. All work on this page was done while I was under the employment of Deviation Ski & Snowboard Works, they are the sole owner of all content displayed.

Brand Book | 2019-20 Catalog & RENDERS | 2018-19 catalog & Renders | MARketing & advertising

COLLABORATIONS & CUSTOM GRAPHICS

Oregon's Finest

Set of boards designed for a boutique dispensary in Portland, OR.

Rainier Beer

A large set of boards designed for this PNW beer staple.

Pfriem Family Brewing

Concept designed for this craft brewery based in Hood River, OR.

Northwest Honda

Designed this promotional board for Northwest Honda in conjunction with the commercial we shot together.

MOD Pizza - Hoodoo Charity Event

Designed this snowboard as a giveaway for a charitable event.

Base Camp Brewing

Splitboard concept designed for craft brewery in Portland, OR.

Asnowha

Concept design for this Hawaiian-themed outerwear brand.

Asnowha

Concept design for this Hawaiian-themed outerwear brand.

ReddyYeti.com

Design for a custom snowboard giveaway.

Columbia Sportswear

Concept design for a pair of skis inspired by the infamous PDX carpet.

10th Mountain Concept

Desert Camo Version. Fully customizable with name, rank, etc.

10th Mountain Custom Concept

Winter Camo Option. Fully customizable with name, rank, etc.

10th Mountain Custom Concept

Standard Camo Edition. Fully customizable with name, rank, etc.

Yakima

Concept design for custom skis for this PNW-based gear hauling company.

Koru Cannabis

Custom board design for this boutique dispensary in Portland, OR.

Customer Custom

Deviation specializes in custom skis and snowboards and due to the lack of an order minimum, frequently partners with other companies to create co-branded products. It was my responsibility to create graphics for ongoing projects as well as to be used to try and bring on new partners. These marketing projects were mutually beneficial and made up a decent percentage of our sales, so I would create custom graphics and meet with the marketing managers at local companies to discuss the advantages of working together on a promotional giveaway, contest, employee appreciation perks or whatever the end use may be.

DEVIATION BRAND BOOK

I was tasked with creating a Brand Book for Deviation Ski & Snowboard Works. Deviation regularly partners with other brands on collaborated products, giveaways, events, gear guides and demos. As a small, but growing company, it is important to have consistent branding and messaging across the board, so providing this set of information and guidelines to all our partners helped ensure this.

2019-2020 CONSUMER CATALOG

For the 2019-2020 consumer catalog, I tweaked an existing template we had gotten made in 2017 from a third party graphic designer. I also developed and produced all the content, aided in copy writing and worked with our vendors to have them printed and made available to our sales team before our major trade show debut.

PRODUCT RENDERINGS 2019-2020

Consumer catalog 2018-2019

For the 2018-2019 consumer catalog, I tweaked an existing template we had gotten made in 2017 from a third party graphic designer. I also developed and produced all the content, aided in copy writing and worked with our vendors to have them printed and made available to our sales team before our major trade show debut.