VESPer vapes

Vesper is a high-end vape brand based in Los Angeles, California. I worked with them over the course of a year, aiding in product development, brand development, packaging design and social media management. I also helped to develop their private label brands, sold under the Vesper name. All the work displayed on this page was done while employed by Vesper Vapes and they are the sole owner of all the content I developed.

social mediA AND MARKETING | choice extracts | Source Extracts | The truth Cbd remedies

PACKAGING DESIGN

The Vesper vape is a high-end product that has exclusive features when used with their own branded pods. It stands out from it’s competition by its unique design, solid build, seamless interactivity and outstanding battery life. When designing the packaging for this product, I drew inspiration from brands like Apple, who create an elevated experience for the consumer when unpacking their products. I developed the packaging for both the vape and the custom pods that went with it. The pod packaging was standard and had a place for custom labels to be applied with the branding of partner brands and private label brands.

SOCIAL MEDIA CONTENT

I managed this brands social media accounts for several months while they were transitioning with other employees. During this period I was responsible for generating content using renders, professional photography and stock photography. I was also tasked with generating spreadsheets to schedule posts and posting content as well as KPI tracking.

High Times Full-Page Ad

PRIVATE label concentrate brands

Choice Extracts

I designed the logo and label for this private label Vesper product line that offered mid-tier concentrates.

Source extracts

I designed the logo and label variations for this private label Vesper brand that provides economic concentrate options.

THE TRUTH

Paul Pierce AKA The Truth, NBA All-Star and MVP awardee, is the co-founder of Vesper. The Truth CBD Remedies is his personal brand of CBD treatment. He is a strong advocate for the use of CBD and it has personally helped him through both physical and mental ailments. I helped design and develop the logo, branding, packaging and promotional billboards to promote his product across the country.